Each customer you have is a different individual. They have their own needs, wants and preferences. If a business intends to impact a customer to encourage them to buy, the most effective way to do so ...

While the way businesses connect and communicate with their customers has evolved rapidly over the past decade, 2020 quickly ushered in a new, almost entirely virtual era of customer communication ...

Marnie Grumbach is the founder of Fluent IMC. COURTESY / FLUENT IMC This has been the time of the pivot. As leaders are adapting and finding innovative ways to cope with slashed budgets, reduced staff ...

The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to ...