The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

For a decade, the marketing technology stack was sold as a ladder: add best of breed tools, connect them with integrations, and climb towards personalisation at scale. In practice, many large ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale is still a challenge; ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

IAG is set to deploy an Adobe integrated online marketing cloud service to improve personalisation in the way it engages its retail insurance customers. The insurer will use Adobe Experience Cloud, ...