Fast food chains have spent the last few years competing around value as economic pressures continue to stoke uncertainty and uneasiness in consumers. But as lowered prices cut into already tight ...

Nigeria is planning to tap into opportunities opening up in the global airports’ digital advertising value-chain estimated at over $40.49 billion. The move to play significantly in this space, experts ...

In today's digital landscape, marketers face a perfect storm of pressures: fragmented consumer attention, budget constraints, and the looming deprecation of third-party cookies. These pressures ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...