Austin, May 11, 2026 (GLOBE NEWSWIRE)-- The AI in Gaming Market was valued at USD 4.54 billion in 2025 and is expected to reach USD 81.19 billion by 2035, growing at a CAGR of 33.57% over the forecast ...

New research conducted by the University of Bristol and developer Meaning Machine shows that gamers enjoy playing with AI-powered non-playable characters. The study comprised 68 people – 31 male, 31 ...

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Generative AI is revolutionizing narrative design in games, turning every player into a co-author. But the same improvisation that makes AI NPCs so engaging also opens up new legal and platform risks.