Partnership with Esri allows advertisers to build custom store lists around shoppers who over-index on behaviors ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Bipartisan leaders of the House Energy and Commerce Committee on Wednesday expressed support for privacy legislation that would restrict companies' ability to harness consumers' data, including ...

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a ...

If you’re not a privacy lawyer, you probably haven’t been closely following the saga of California Consumer Privacy Act (CCPA) regulations. It’s been quite the ...