Customer equity refers to the total combined lifetime values of all a retailer’s customers and is widely regarded as a keystone metric for sustainable performance. It is underpinned by three core ...

First, it was synergy. Then vision. Now, the marching orders from executive suites: accountability. So how do you achieve accountability? One key is customer equity. Briefly, customer equity is ...

I recently led several executive panels at the Customer Experience West Summit where we discussed how growing customer value has become a digital and data-driven team sport. The key message from every ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the branded product ...

Customer-based brand equity (CBBE) refers to the value added to a product or service by consumer perceptions, attitudes and behaviours towards a brand. It is built upon a hierarchy of cognitive and ...

Preface: You Must Read This Before Entering the Time Capsule Preface: You Must Read This Before Entering the Time Capsule (pp. vii-xx) https://doi.org/10.2307/j ...

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are ...