Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. We live in a world where machines can understand speech, ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...