Brat summer's been fun. But now it's time to get "demure." The internet has a new buzzword, aesthetic and mindset − and it comes in stark contrast to this summer's trend of embracing all things messy ...

Traditionally, women considered “demure” behave in a way that is modest, reserved and inoffensive to the point that they’re barely visible. Jools Lebron, a makeup artist and prolific TikTok user, has ...

You see how we intrigued you to learn more about the newest TikTok trend? We're "very respectful, very demure, very mindful." If you've spent even just a few minutes on TikTok recently, you probably ...

First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are "very demure" is TikTok's latest trend. It's all about being mindful ...

Are you very demure, very mindful? Every now and then, a new word or phrase explodes on TikTok. Suddenly, it's all anyone can say. The latest to enter the chat? Introducing “very demure,” often ...

Sports-lover turned journalist, born and bred in Scotland, with a passion for football (soccer). He’s also a keen follower of NFL, NBA, golf and tennis, among others, and always has an eye on the ...

This summer, a TikTok trend breathed new life into a fusty word. Now, it’s Dictionary.com’s Word of the Year. By The Styles Desk On Nov. 25, “demure” was named the 2024 Word of the Year by ...

In August 2024, Lebron went viral after she posted a video showing off her makeup for her job. “You see how I do my makeup for work? Very demure. Very mindful,” she said in the TikTok clip. “I don’t ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. A very mindful Dictionary.com named its 2024 word of the year ...

It's a saying you might have heard on social media or perhaps a friend has said it: "very mindful, very demure." The newest internet trend is thanks to a Chicago-based TikTok content creator who goes ...