Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.

Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms ...

New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB ...

India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred medium for brands aiming to reach digitally engaged audiences at home. Spurred by the rise ...

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP) a leader in CTV and AI-powered programmatic advertising, today announced a new partnership with Ad Fontes Media, the news ratings ...

Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...

As CTV continues its ascent, advertisers are becoming increasingly frustrated by opaque practices around content metadata. Agencies and tech providers want to know exactly where their ads appear, but ...