The twinkle in Santa's eye this year isn't just from Mrs. Claus. He and his elves have discovered the magic of Froogle this holiday season. Froogle, Google's (NASDAQ:GOOG) comparison-shopping site, ...

Back in December 2002, Google launched its long expected product and shopping search engine. It was called Froogle, a combination of “frugal” and “Google.” Just over four years later, Froogle is ...

In the newest Froogle Newsletter, Google lays out current changes to Froogle and possibly clues to future enhancements. Such changes are: There’s no need to do an Advanced Search to find products ...

Google’s shopping search engine Froogle has been around for 18 months or so, but not too many folks really knew about it until Google added Froogle listings to its search results pages and began ...

Google launches its online shopping service, on the heels of Yahoo!'s European acquisition. The search wars continue. Google's made the latest move today, having smacked its Froogle service for online ...

There is an interesting thread brewing over at SEO Chat Forums that discusses how to optimize your product feed and your Web pages to rank well in Froogle results. The basic premise is that Froogle ...

With holiday spending in full gear, Google is testing a new service that uses the company's search engine to help shoppers find products online. Dubbed Froogle, the new service lets people search by ...

Google Inc. has rolled out for public testing a service that lets some mobile phone users access its Froogle comparison shopping search engine. The Froogle wireless service, a Google Labs experiment, ...

Google, which never, ever kills products, just did the equivalent of taking Froogle out back and shooting it in the head. As Steve Rubel noticed yesterday, Froogle was taken down off the Google home ...

In the weeks before Christmas, Google has quietly added third-party product reviews to its comparison shopping engine, Froogle. In a move to make its site a one-stop online shopping service, Google ...

Froogle has been renamed “Google Product Search” says Marissa Mayer, Google’s VP of Search & User Experience. It also sports a redesign, and product results are now returned at the top of normal ...