Add Yahoo as a preferred source to see more of our stories on Google. Elise Riker, a marketing professor at Arizona State University, shows off her winning contest entry for a state highway safety ...

Funny highway sign messages were once a common sight on American roads, but recently transportation officials have become a ...

The transportation agency is posting safety reminders via its electronic signs, but the future of the campaign is up in the air. Many of the driver safety messages produced by the New Jersey ...

Anyone driving around New Jersey lately may have noticed holiday messages posted on signs from the state Department of Transportation. The signs are meant to grab one’s attention and remind drivers to ...

Hey, feds, stay in your lane! New Jersey transportation officials put up funny and provocative electronic highway signs urging folks to slow down and stay sober — despite warnings from federal ...

PHOENIX – The Arizona Department of Transportation is once again asking citizens to put their word skills on display as part of the agency’s annual Safety Message Contest. ADOT opened the submission ...

States have had their fun with highway safety messages, posting everything from Taylor Swift lyrics to discourage texting in Mississippi, to a “vibe check” — winking at Gen Z — to encourage seat belt ...

But federal safety officials aren’t amused by states’ cheek. In recent years, they’ve begun to discourage what they view as overly creative messages, fearing that in trying to entertain drivers, ...