Apple has begun adding a new field to its in-app purchase receipts entitled ‘unique_identifier’. The addition of the field was reported by Macrumors, but contrary to its article, it does not appear to ...

With a significant amount of negative press surrounding the uploading and storage of iOS contact lists, originating with social app Path, Apple has reportedly begun stepping up its efforts to ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub.