Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products ...

A large follower base does not necessarily equate to real influence or sales conversion; businesses are rethinking influencer marketing strategies. Key influencer metrics are evolving beyond likes and ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...