While people still love Apple, the bond isn’t quite as strong as it used to be. Consumers once shared an unusually strong bond with Apple. But that reportedly started to slip last year, a trend that ...

The COVID-19 pandemic has increased our need for escapism. As people isolate and stay at home during these unprecedented times, they are looking for new sources of distraction and comfort. This has a ...

Who said shopping couldn’t elicit strong emotions? According to a study by branding agency MBLM, consumers are deeply invested in the brands they buy. Brand intimacy, or the emotional science that ...

Four automotive brands — Ford, Jeep, BMW and Chevrolet — are in the top 10 in the newest version of a study of how consumers connect emotionally to brands. Brand intimacy is defined as the emotional ...

Intimacy—that feeling of closeness, connectedness, and togetherness shared between people—is one of the most important and rewarding components of a healthy romantic relationship. When I work with ...

They’ve taught people how to be close through H.I.V., S.T.I.s and now the coronavirus. By Julia Carmel This year, physical distance and safety became part of a suddenly urgent conversation for ...

The first, and probably most well-known form of intimacy is sexual. As you can probably guess, this can be achieved through engaging in sexual actions with another party. But physicality isn’t the ...

Generalization caveat: Not all men are afraid of relationships, but many men are terrified of them. Before I get into the reasons why they're so afraid, let me first address the question of whether ...