In the December 19 issue of Bloomberg Businessweek, Brad Wieners goes behind the scenes at Lego's Danish headquarters to uncover the design tactics behind Lego's newest goal: to appeal to girls. As ...

There are 12,060 reasons to clear your weekend calendar. That is the piece count of the new Lego Sagrada Família. It’s the largest, most complex Lego set ever made by piece count, designed around one ...

The Lego BrickLink Designer Program has revealed the results of its first big competition. The Lego BrickLink Designer Program has revealed the results of its first big competition. is a senior editor ...

Add Yahoo as a preferred source to see more of our stories on Google. When Cal Poly student Alex Sahli was a young child playing with Legos, he never imagined that he’d someday see his own face on one ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ...

The Lego brick has now become a basic module of virtual “brickworlds”. Andreas “Danish design” usually conjures up images of mid-century modern furniture – functional yet sculptural – but Denmark’s ...

Everyone has a dream job growing up: doctor, vet, ice cream taste tester. But how do you actually get the gig? Marketplace Weekend is looking into how, with the occasional series, How to Be a … My ...

Amazon is selling this LEGO Minecraft Creeper at nearly zero margin, and no Prime membership is needed to get it.

20 years after making Star Wars its first outside license, LEGO is making it the first outside license for its programmable series of Boost toys, which use drag-and-drop coding technology. Boost is ...

You have until February 28th to submit your design. You have until February 28th to submit your design. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He ...