Add Yahoo as a preferred source to see more of our stories on Google. Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President ...

The issue is rarely a lack of effort. More often, the problem lies in how organizations structure their marketing function. After more than three decades leading an integrated marketing agency and ...

Today, B2B marketing departments face significant budget cuts, yet sales divisions often remain largely unaffected. This disparity raises an intriguing question: What if marketing could drive revenue ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the beauty retailer confirmed in a statement to Retail Dive. The completed ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...