Nielsen has a new proposal for TV networks that have been threatening for months to find other means of measuring their audiences: Stick with the yardstick you already use. The company, which has for ...

In what is sure to be a closely scrutinized process, Nielsen Media Research this week informed some key clients it is developing a new standard for defining what constitutes a "commercial minute," and ...

Following a saga of recent events that saw Nielsen stripped of its accreditation by the Media Rating Council – after it was accused of systematically underreporting viewership data during the pandemic ...

Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of ...

Nielsen Media Research announced Tuesday a revamped schedule for the establishment of commercial-minute ratings, but it might not be implemented in time for a consensus at this year's upfront ...

Nielsen Media Research said Friday that it will delay the release of a commercial minute ratings system. By Paul J. Gough, The Associated Press NEW YORK — Nielsen Media Research said Friday that it ...

Add Yahoo as a preferred source to see more of our stories on Google. Nielsen has a new proposal for TV networks that have been threatening for months to find other means of measuring their audiences: ...