In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck ...

In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue ...

Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...

Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex had agreed to come together to adopt “programmatic direct” as their trading method of choice and worked to create a standard ...

Robinhood CEO Vlad Tenev expects AI agents on the platform to soon match the full capabilities of human retail traders. Drawing on his experience with programmatic trading before Robinhood, Tenev ...

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and ...

Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report » Sizing Up The Programmatic and RTB Market The embrace of ...

LONDON & NEW YORK--(BUSINESS WIRE)--MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company's commitment in shaping the future of ...