Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

The 250th anniversary of the adoption of the Declaration of Independence is a little over a month away. Since that hot summer ...

College sports are currently in a "crisis," according to Senator Maria Cantwell at a hearing addressing the Protect College ...

Think you know your U.S. sports history? From iconic moments to record-breaking feats, test your knowledge of the games, athletes and events that made headlines.

The "Protect College Sports Act of 2026" with bipartisan support in the U.S. Senate attempts to blend traditional college ...

Who are the best track and field athletes in United States history? USA TODAY Sports list the top 20.

Historically, organizing college athletes has been an impossibly difficult task. But taking away potential earnings and not ...

U.S. President Donald Trump draws out the card of United States during the FIFA World Cup 2026 Official Draw at John F. Kennedy Center for the Performing Arts on Dec. 5, 2025 in Washington, DC. Friday ...

Adam Minter is a Bloomberg Opinion columnist covering the business of sports. He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale." American sports leagues treated ...

President Trump predicted the destruction not just of college sports but the entire U.S. collegiate system unless the industry is fixed quickly — something some sports leaders who joined him Friday at ...

Legalized sports betting has swept through states across the U.S., reshaping fans’ and athletes’ relationship to their ...