Playing games through streaming on Xbox could get even less appealing as the company is testing ads before gameplay sessions.

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After leaving discs behind, Sony might be open to integrating more advertising with its PlayStation products and looking to ...

Mobile gamers already have to put up with numerous ads when trying to play on the go, but they may have to deal with the same issue in the future with console and PC games. Video game analyst Matthew ...

Electronic Arts is charting out a bold new frontier in making players’ lives a little bit worse: in-game advertisements. In an interview with The Game Business, VP of advertising and sponsorship ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He primarily covers video game news while occasionally writing guides and listicles. Mohsen began his journey in video game journalism by ...

The Pokémon 30th anniversary ad is more about vibes than it is any one thing. Though the “What’s Your Favorite” promo is technically a Pokémon Go tie-in, it’s really about getting to the heart of the ...

Electronic Arts announced the launch of a new brand on Monday, but it's not one you're likely to get excited about. EA Advertising is "a new platform transforming how brands connect with audiences ...

For all those kids who grew up with parents who called video games a waste of time, you might finally be able to prove them wrong. It starts with Max Albert, the founder and CEO of Adrenaline ...