Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...
Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...
Customers didn’t change their minds. Their budgets did.
After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...
On-us, a leading global incentive intelligence platform, launched its patented Smart E-Voucher solution on Google Wallet, ...
The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...
In a recent webinar, experience design experts Jack Payne and Jamie Stantonian explored how people are no longer navigating ...
Customer citizenship behaviour refers to voluntary, discretionary actions by customers that extend beyond core transactions and contribute to the effectiveness and sustainability of service delivery ...
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