Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. The event launched this week with several goals. One goal is to make YouTube the ...

BTS are partnering with YouTube Shorts for a new initiative with ARMY. The initiative is called #MyBTStory, and Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are encouraging fans to post their ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...