The now iconic 2005 ad featuring a body popping Gene Kelly, reintroduced the world to the Volkswagen Golf GTI, firmly ...

The retreat from brand purpose shouldn’t mean that brands have absolved themselves of all responsibility for the effect that ...

UPDATE: McDonald’s has announced it will withdraw the controversial advert, and it will be removed from all media, including TV and cinema, this week. “It was never our intention to cause any upset.

Modern FMCG brands that run purpose-driven campaigns must surely all tip their hats in the direction of Dove.

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the ...

As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...