From short-term spikes to long-term loyalty, senior industry leaders explain why the real value of peak sales events happens ...

From the British Council selecting a media agency to Spin retaining its social media agency of record status for The ...

New report reveals a growing ‘discovery confidence gap’ as attribution models fail to drive actual growth. To continue enjoying this article, please sign in. You can register for free for limited ...

In the first episode of ‘The Peak Season Playbook’, Sainsbury’s head of digital marketing Carla Parry explains why brands ...

In the second of his exclusive column series with PMW, Google’s Head of Search EMEA, Scott Sinclair, explains how precise ...

The agency, which builds on Assembly, will use agentic technology to help brands navigate a media landscape shaped more by ...

OpenAI is moving its ads proposition from a black box to address two key concerns for marketers: whether advertising delivers ...

From real-time AI decisioning to going "headless" in Claude, insights from Braze’s Forge conference reveal how brands like Compare the Market, JD, and PHH Group are proving commercial ROI while ...

What a three decade-old tax experiment tells us about this year’s back-to-school spending.

Google, The Trade Desk and Adform are backing a six-point plan to simplify programmatic buying on screens across the ...

The automotive giant extends the partnership for a second year after the initial campaign saw double-digit increases in brand lift and 25% increase in brand favourability.

New ‘Share of Model’ research from Jellyfish reveals vast disparities in how ChatGPT, Google AI, and Amazon source recommendations for identical requests.