Frasers Group names M+C Saatchi Talk lead UK agency for consumer PR, SEO and generative engine optimization at Sports Direct, FRASERS and FLANNELS.

Frasers Group, the UK retailer behind Sports Direct, holds 8.78 percent of Under Armour's Class A stock, while Kevin Plank ...

Home of Innovation: technology lab around ADIZERO, CLIMACOOL and TECHFIT. ADIZERO: 24 world records and 200-plus major race wins, per adidas.

The IOC has launched its first Trustworthy AI Framework for the Olympic Movement, built on seven principles with a ...

Burberry and Farfetch, as Group Chief Consumer Officer, succeeding Danilo Piarulli and leading CRM and digital.

Head relaunches the Prestige 25 years after the i.Prestige, with an iPrestige MP 2.0 reissue and a Prestige MP Limited built ...

About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.

OpenAI adds virtual try-on and Favorites to ChatGPT shopping. What the Oct. 1 update means for sporting goods brands and retailers.

Global athletic apparel market 2025. Sales reach $130.3 billion, up 7 percent, as adidas, Anta Sports and Amer Sports outgrow ...

FESI and Younited Belgium brought EU officials, sports brands and Younited players together in Brussels for the European Week ...

Nike's three-shoe race range runs from $145 to a reported $350. See how Apex, Alphafly 4 and Swooshfly compare with adidas, ...

JOOLA has launched POWER FX, its first foam-construction pickleball paddle powered by Propulsion Core technology. 16mm, €159.95, from September 30.