Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

A provocative research note from investment analyst LightShed Partners last week posed a question that would have sounded unthinkable for most of the modern television era: should broadcast networks ...

Consumers vote with their wallets and amid the rise of new distribution technologies over the last 20 years, changing audience behavior has forced strategic change from Hollywood. Like a frustratingly ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media. Meanwhile, nearly two-thirds of ...

As I’ve mentioned before, Hollywood is very much a copycat league. In that spirit, the streaming industry has followed the leads of Nielsen and Netflix and seemingly established hours of viewership as ...

Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...

The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...

Premium SVODs are focused first and foremost on national and global consumer interests. Streamers such as Netflix and Amazon Prime Video want to attract the largest possible customer base with ...