Podcasts and YouTube essays are attracting premium sponsorships as brands seek deeper engagement, sustained attention and ...

CTV frequency capping is becoming critical as repeated ad exposure risks media waste, viewer fatigue and weaker campaign performance across streaming platforms.

Moving Walls has entered into a partnership with Magnite to broaden advertisers’ access to programmatic digital out-of-home ...

Explore how contextual AI targeting is moving beyond keywords to analyse scenes, sentiment, audio and visual signals for ...

Silverpush, the contextual intelligence company, has announced an official partnership with PubMatic, the AI-powered ad tech ...

AI-generated out-of-home advertising is transforming billboards with dynamic creative, real-time data and programmatic ...

Broadband expansion is taking CTV beyond India’s metros. Explore how connectivity, smart TVs and regional content are shaping ...

How brands are rethinking product launches for quick commerce, from social buzz and creators to retail media, inventory, ...

Budget 2026’s AVGC creator labs aim to expand India’s creative talent pool. Here’s what the push means for AdTech, ...

Creators are diversifying across platforms, formats and revenue streams as algorithm changes and platform dependency reshape ...

Voice AI and conversational ads are changing product discovery as assistants begin recommending products, reshaping ...

AI-powered CTV attribution is changing how brands measure TV advertising, connecting ad exposure with conversions, incrementality and business outcomes.