IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles following an industry ...

Tommy will oversee campaign strategy, visual identity and creative across social media, digital advertising, email and out-of ...

DEPT’s early tests found that conversational ad copy performed better than conventional search copy. The strongest examples ...

Dan Cookson, Executive Creative Director at Weave, said the creative approach was about bringing Four Pillars’ ‘Expect ...

Salesforce has agreed to acquire Listen Labs, an AI-powered customer research and human simulation platform, in a deal that will expand the CRM company’s capabilities for understanding customers and ...

The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible.

FINN Partners has acquired Sydney-based communications agency Honner, establishing its first office in Australia and expanding its financial services communications capabilities across the ...

Over the past 12 months, Kaizen has added NEXT, Skyscanner, MoneySuperMarket and QuidCo to its client roster. The agency also ...

Hearst UK has partnered with Intrepid Travel to create a programme of branded adventure holidays built around four of its ...

Omni is Omnicom's AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and ...

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf ...

By combining linear television, CTV, streaming and premium online video, RTL AdAlliance aims to provide advertisers with a ...