Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

Madhavi Sekhri is head of INMA's South Asia Division, based in New Delhi, India. She can be reached at Madhavi.Sekhri@inma.org.

Case studies from the recent INMA Media Innovation Week in Madrid show there is no subscription ceiling, but a Web site ...

Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...

News companies can attract new subscribers by building products, buying access to an audience, or borrowing audiences via ...

Licensing does not always deliver an immediate click, but it gets journalism, mastheads, and authority in front of audiences at the moment they are seeking trusted information.

Local newsrooms already have creators. They are called reporters. And NTM has been using them to reach younger audiences.

A report from India, a summit for Africa, and a podcast from Madrid reached one conclusion this week: For 20 years, ...

After closing down its print edition, 20 Minuten knew it needed to find a way to become relevant to younger audiences, so it ...

At INMA’s Young Audience Summit, Sara Goo, president of Washington Post Creator, shared insights into the company’s creator ...

At INMA’s Media Innovation Week in Madrid, publishers from Belgium to Sweden shared how they are reaching young audiences, ...

After the recent INMA Young Audiences Summit, five lessons emerge on content creators, newsroom pivots, and finding a niche.