Could American Eagle’s most expensive campaign to date end up being its most costly mistake? The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of ...

This story is the eighth in a series about how marketers for sports teams and leagues around the world approach social media strategy. Motorsports fandom in the US is getting turbocharged. And while ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...

AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and ...

Everything is getting smaller—and no, we’re not just talking about shrinkflation. Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and ...

From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly never-ending stream of international soccer content leading up to the FIFA World Cup, sports are ...

The old, cabana-like facade of a Hollister store is as familiar to the American mall-goer as the scent of Auntie Anne’s pretzels. So when people started noticing some of those storefronts being ...

Earlier in his career, Eric Ogbogu, a former NFL defensive end, was the face of Under Armour, fronting the brand’s iconic “Protect This House” campaign from the early aughts. Today, he’s worked there ...

A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.