Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...

As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the ...

Marketers often preach the value of consistency so how is it that a brand like Boots can be on its third brand positioning in five years?

Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...