Explore how McDonald’s is leading New Zealand’s fast-food market as tastes and preferences evolve among Kiwi consumers.

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry a complete, ...

Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched most, and ...

New York – August 19, 2026 – Nielsen today shared a number of key enhancements to its currency methodology before the new broadcast TV season. Together, these updates make Big Data + Panel currency ...

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with 9.2% of TV FOX Owns Largest Viewing Increase Among Media Distributors in July ...

New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...

NEW YORK — September 16, 2026 — Nielsen today announced significant enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence ...

Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

A deep dive into local viewership across the top 25 U.S. markets, host cities, and the unique drivers fueling America's soccer boom. The 2026 FIFA World Cup™ delivered unprecedented viewership across ...

The creator economy is no longer just about buzz; it is about outcomes. Driven by trusted voices and loyal communities, podcasting is giving brands a direct line into creator influence at a moment ...

With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...