New ‘Share of Model’ research from Jellyfish reveals vast disparities in how ChatGPT, Google AI, and Amazon source recommendations for identical requests.

Why give away 10% when 2.5% will win the sale? A new tool aims to help marketers make smarter, more data-driven decisions about promotional budgets.

The automotive giant extends the partnership for a second year after the initial campaign saw double-digit increases in brand lift and 25% increase in brand favourability.

In the first episode of ‘The Peak Season Playbook’, Sainsbury’s head of digital marketing Carla Parry explains why brands ...

In the second of his exclusive column series with PMW, Google’s Head of Search EMEA, Scott Sinclair, explains how precise ...

Google, The Trade Desk and Adform are backing a six-point plan to simplify programmatic buying on screens across the continent.

What a three decade-old tax experiment tells us about this year’s back-to-school spending.

Google, The Trade Desk and Adform are backing a six-point plan to simplify programmatic buying on screens across the ...

Search continues to claim the majority of UK digital adspend, but it’s retail media that’s booming. PMW’s panel of experts ...

Joseph is a prominent journalist within the digital marketing industry. Whether it's breaking the latest news, speaking to industry insiders or diving into the hottest topics while hosting the ...

The long-term campaign is designed to recruit new drinkers and create fresh tea occasions, with digital channels and user ...

The latest mergers, expansions, partnerships and acquisitions in the performance marketing sector, from Merkle and ...