Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the “Big Three”. Publicis Group and Omnicom have agreed to merge The Cisneros Group, through its Cisneros ...

We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.

From Publicis’s $1.9B PepsiCo win to Omnicom’s $3.3B in new billings, see how data, AI, and no-pitch deals are transforming media accounts.

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Vevo’s Robert Vélez explains how sports moments drive music viewing, revive catalogs, localize fandom, and reshape marketing ...

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

The GroupM China bribery case exposes growing transparency challenges for media agencies and signals tougher compliance standards across global advertising. One hundred and seventy-six million dollars ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...

The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising ...

"What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level," an expert interviewed by Portada says about the ...

Omnicom Media and NBCUniversal have introduced Dynamic Contextual Content, a new Connected TV (CTV) solution designed to adapt advertising creative according to the program, episode, surrounding ...