In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers ...
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of ...
Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love. Geared ...
“Life is Better With Options” helped Cboe reclaim ownership of the options category and reinforce its dominant position as a category leader by transforming a complex investment proposition into a ...
To turn transactional rewards into meaningful loyalty, brands need to give as good as they get: making membership feel reciprocal and fair, choosing partnerships that genuinely add value, and adding a ...
In our fast-paced, hyper-digital world, heritage is an appealing anchor for consumers who are craving authenticity and stability. But that doesn’t mean brands should be stuck in the past. From legacy ...
We’re excited to have partnered with MSCHF and Hypebeast on behalf of Samsung for this one-of-a-kind campaign to introduce the new Galaxy Ring – an innovative wearable that seamlessly blends ...
McDonald’s Worldwide Convention 2026 brought together franchisees, suppliers, and partners from across the globe for a week of collaboration, innovation, and celebration. Throughout the week, tms ...
Avoiding alcohol, shunning nightclubs, anxiety levels at an all-time high – the picture often painted about Gen Z is that they’re having zero fun. But do today’s youth really deserve their ‘puriteen’ ...
Monopoly at McDonald’s is back in the UK for the ‘ultimate collab’ – dropping a range of exciting prizes, exclusive merchandise, and an interactive digital game board, while introducing its first ...
Chip Joseph, Senior Manager, Global Talent Acquisition, is an Oakwood University alum who loves people, music, and his children. He sees talent acquisition like a dating service, where the goal is to ...
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