Newly launched Skalar provides startups with capital to fund sales and marketing initiatives in a fairly straightforward, though somewhat unusual model which lets the startups pay it back out of the ...

Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

Rajesh Jain is the founder of Netcore Cloud, a MarTech leader pioneering CX solutions, and the author of "Startup to Proficorn." In the early 2000s, the cost-per-click (CPC) model revolutionized ...

After building a successful business in Australia, Brandon Willington is preparing for his next chapter. The founder of Where U? recently announced plans to expand from Australia into the United ...

In today’s reality, acquiring new customers for telecom and pay-TV operators is no longer simply a matter of advertising. After all, a person often sees an offer on a website, fills out a form, ...

Investment platforms and stockbroking apps may have to rethink their customer acquisition strategies after the Securities and Exchange Board of India (SEBI) proposed banning incentives linked to ...

In a competitive marketplace, businesses can stand out from the crowd if they prioritize customer satisfaction and brand loyalty. However, customer satisfaction and loyalty both start with customer ...

Customer acquisition cost (CAC) is the cost associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs. Basically, it is the total cost ...