Campaign Brief Asia

Ata Zhao’s Creative LIAisons wrap up: What’s the Difference Between Money and Passion?

Creative Director at TBWA\Shanghai, was one of the near 130 talented young creatives, selected from around the globe, to ...
Campaign Brief Asia

Google India explores the questions behind the questions with AI Mode from McCann India

Google India has launched the ‘Google Search - Samjhe. Samjhaaye. Raah dikhaye.’ campaign to showcase the everyday helpfulness of AI Mode in Google Search. Conceptualised and written by Prasoon Joshi, ...
Campaign Brief Asia

Kaspi.kz turns Jackie Chan into ‘Jackie-zhan’ in new GForce Grey campaign

Jackie Chan has officially become Jackie-zhan in Kazakhstan - at least for Kaspi.kz’s latest advertising campaign, created by ...
Campaign Brief Asia

KFC Thailand unveils New Era with new brand identity and restaurant experience

After more than 42 years alongside Thai consumers, KFC Thailand, the country’s No.1 fried chicken brand, is stepping into a ...
Campaign Brief Asia

Flipkart reimagines appliance exchange with 22feet India’s ‘Home for Old Age Appliances’

Omnicom Advertising India, has teamed up with Flipkart on the brand’s latest Big Billion Days (BBD) Sale film. The film gives ...
Campaign Brief Asia

Tinder and Wieden+Kennedy Tokyo turn dating into a game at SwipeCenter

Tinder SwipeCenter invites Japan's Gen Z to stop overthinking dating, start playing and "Live a Little" Dating can feel like ...
Campaign Brief Asia

McCANN Singapore’s Seth Low looks back to find a way forward at Creative LIAisons

Senior Creative at McCANN Singapore, was one of the near 130 talented young creatives, selected from around the globe, to ...
Campaign Brief Asia

BBDO Bangkok and Juice Singapore put Spotify’s Blend and Jam features into the spotlight

BBDO Bangkok and Juice Singapore have created a new integrated campaign for Spotify, directed by Factory01's Wuthisak "Un" Anarnkaporn, positioning the platform not simply as a streaming service, but ...