As the brand expands its franchise system, WMG will support membership growth at existing studios and marketing activity for ...

IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles following an industry ...

DEPT’s early tests found that conversational ad copy performed better than conventional search copy. The strongest examples ...

Tommy will oversee campaign strategy, visual identity and creative across social media, digital advertising, email and out-of ...

Dan Cookson, Executive Creative Director at Weave, said the creative approach was about bringing Four Pillars’ ‘Expect ...

Salesforce has agreed to acquire Listen Labs, an AI-powered customer research and human simulation platform, in a deal that will expand the CRM company’s capabilities for understanding customers and ...

The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible.

Hearst UK has partnered with Intrepid Travel to create a programme of branded adventure holidays built around four of its ...

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf ...

Over the past 12 months, Kaizen has added NEXT, Skyscanner, MoneySuperMarket and QuidCo to its client roster. The agency also ...

Under the programme, each participating marketer brings Copacino Fujikado a real brief. During a two-week sprint, the agency ...

The research also found that 53 percent would pay more for greater peace, privacy or fewer crowds, while nearly half ...