The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out. The CMO role is evolving, from creative to technical, and ...
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...
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