It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s also ...
There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says ...
Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a ...
Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating ...
The fifth edition of VideoWeek’s European Video Awards took place in London’s Grand Connaught Rooms last night, as leaders ...
While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained ...
In this week’s Week in Charts, Candle Media’s Kevin Mayer on Paramount’s WBD acquisition, video ad spend grows in UK, and ...
At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution “the final piece of weeks of ...
Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent ...
In August, Netflix gave subscribers a six-hour head start on an extended look at Grand Theft Auto VI. Nobody can play GTA on Netflix, of course. But the streamer clearly sees a major game launch as a ...
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