It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s also ...

In this week’s Week in Charts, Carolyn McCall on ITV’s Sky deal, AI’s impact on strategy roles, and Netflix’s stock market decline. To have Week in Charts delivered to your inbox, you can sign up to ...

There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says ...

Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a ...

Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating ...

The fifth edition of VideoWeek’s European Video Awards took place in London’s Grand Connaught Rooms last night, as leaders ...

While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained ...

In this week’s Week in Charts, Candle Media’s Kevin Mayer on Paramount’s WBD acquisition, video ad spend grows in UK, and ...

Since its launch in 2005, Dailymotion has evolved from one of the first HD video hosting services into a video marketing ...

Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube ...

At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution “the final piece of weeks of ...