The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

A 30-second spot that required 18 seconds of attention for brand awareness to register saw results across platforms that ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.

Giant Spoon chief creative officer Ian Grody spotlights adrenaline-boosting work from Nike, Netflix, Lionsgate and Tansan ...

Amid a wave of industry consolidation, French holding company Havas occupies a unique position. While Publicis, Omnicom and ...

M&M’s spokescandies are no strangers to our TV screens. In “Screentime,” a new campaign from BBDO Chicago, the candy-coated ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...