The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

A 30-second spot that required 18 seconds of attention for brand awareness to register saw results across platforms that ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.

Giant Spoon chief creative officer Ian Grody spotlights adrenaline-boosting work from Nike, Netflix, Lionsgate and Tansan ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...

The research found that, while multi-market campaigns generate 29% more brand effects (such as awareness, consideration and fame) than single-market executions, they deliver 9% fewer commercial ...

The CMO shares why brands must solve real business problems, tap into cultural capital and lean into anxiety as a driver for ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...