Sanlam Cape Town Marathon to become Africa’s first Abbott World Marathon Major from 2027 following strategic commercial collaboration with Infront Zug, Switzerland - The Sanlam Cape Town Marathon will ...

London, UK / Zug, Switzerland - Infront Sports & Media AG (Infront), the leading international sports business company, today announced the completion of the sale of its majority stake in HYROX to a ...

Vertragsverlängerung fällt mit der Einführung des von Infront entwickelten neuen Markenauftritts zusammen und unterstreicht die fast 30-jährige erfolgreiche Zusammenarbeit. Salzburg, Österreich / ...

For decades, sports sponsorship has largely been defined by scale. The thought process makes sense. The bigger the audience, the bigger the opportunity. Global events, major leagues and international ...

Beijing, China / Zug, Switzerland – Wanda Group and Infront today announced the conclusion of the company’s strategic review and sales process. Following a comprehensive assessment and considering the ...

For brands looking to build awareness at scale, few platforms offer the same level of concentrated visibility as global sporting events. The IIHF Ice Hockey World Championship sits firmly in that ...

Elite sport remains the pinnacle of global attention. Iconic competitions, broadcast moments and outstanding performances continue to define how brands build reach and awareness. That foundation is as ...

Zug, Switzerland - Infront has further strengthened the 2026 Wanda Diamond League’s international broadcast distribution ahead of the European leg of the calendar, securing a series of new agreements ...

For brands today, buying reach alone is no longer enough. ICON League partnership opportunities are designed to be integrable, measurable and scalable, reflecting a shift in how sponsorship value is ...

Curling is often perceived as a niche winter sport. In reality, the curling audience delivers international reach, long broadcast exposure, and access to a highly relevant sponsorship audience for ...

Westwing operates in 22 European countries and generated a GMV of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a ...

Brands chase three things in sponsorship: Scale, relevance and proof. Miss one and the efforts often become nothing more than expensive wallpaper. When looking for ways to cover all three bases on a ...