The retreat from brand purpose shouldn’t mean that brands have absolved themselves of all responsibility for the effect that ...

The now iconic 2005 ad featuring a body popping Gene Kelly, reintroduced the world to the Volkswagen Golf GTI, firmly ...

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

Marketers often preach the value of consistency so how is it that a brand like Boots can be on its third brand positioning in five years?

Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the ...

As creator marketing budgets continue to grow, marketers face a critical challenge: identifying which content delivers real ...

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...