New report reveals a growing ‘discovery confidence gap’ as attribution models fail to drive actual growth. To continue enjoying this article, please sign in. You can register for free for limited ...

From short-term spikes to long-term loyalty, senior industry leaders explain why the real value of peak sales events happens ...

From the British Council selecting a media agency to Spin retaining its social media agency of record status for The ...

The agency, which builds on Assembly, will use agentic technology to help brands navigate a media landscape shaped more by ...

OpenAI is moving its ads proposition from a black box to address two key concerns for marketers: whether advertising delivers ...

New ‘Share of Model’ research from Jellyfish reveals vast disparities in how ChatGPT, Google AI, and Amazon source recommendations for identical requests.

Why give away 10% when 2.5% will win the sale? A new tool aims to help marketers make smarter, more data-driven decisions about promotional budgets.

The automotive giant extends the partnership for a second year after the initial campaign saw double-digit increases in brand lift and 25% increase in brand favourability.

Google, The Trade Desk and Adform are backing a six-point plan to simplify programmatic buying on screens across the ...

From UK advertisers spending £21.2bn on digital advertising in the first half of 2026 to Meta’s Muse AI agent being blocked by Amazon and a major insurance marketplace, here's our essential reading ...

What a three decade-old tax experiment tells us about this year’s back-to-school spending.

Users can now visualise products on themselves and save favourites, giving brands a new AI-powered route from product discovery to purchase.