The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be ...

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the “Big Three”. Publicis Group and Omnicom have agreed to merge The Cisneros Group, through its Cisneros ...

We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.

Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Vevo’s Robert Vélez explains how sports moments drive music viewing, revive catalogs, localize fandom, and reshape marketing ...

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...