Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

Vevo’s Robert Vélez explains how sports moments drive music viewing, revive catalogs, localize fandom, and reshape marketing ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know. Netflix has a particularly strong ...

Gen Z Brand Loyalty is rising, with emotional connection, social influence and category commitment reshaping how younger consumers choose brands. For years, marketers treated younger consumers as the ...

In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week! As companies evolve through acquisitions and strategic partnerships, executives ...