A new podcast built around rodeo, relationships and real conversations with some of the top figures in the industry.

The Governor’s Cup in Sioux Falls, South Dakota, set the stage for some of the season’s biggest highs and lows. With all eyes ...

Let ’er Buck! Each year, Pendleton Whisky and the PRCA recognize the top roughstock animals of the year, honoring their athleticism and ability to complement the cowboys who ride them. Standing out ...

The Cinch Playoffs provides one final opportunity for ProRodeo athletes to qualify for the NFR. The field includes the top ...

As all eyes turn toward the conclusion of the 2026 Professional Rodeo Cowboys Association regular season, the National Finals Rodeo is raising the stakes ahead of this year’s historic event. With ...

November 20, 2024 – Fort Worth, TX — Teton Ridge, the premier brand at the intersection of Western sports and entertainment, announced today its acquisition of The Cowboy Channel, the leading network ...

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Horse trailers are loaded, schedules are set, travel routes are mapped out and visions of major paydays are dancing through rodeo athletes’ heads. It’s unofficially Cowboy Christmas season. Dubbed one ...

There were three PRCA regular season earnings records that fell thanks to performances at the Governor’s Cup over the weekend. Shad Mayfield won the rodeo with a 6.9-second run and finished the season ...

The Bareback Riding field is highlighted by the 2025 Horse of the Year, Lunatic Heaven from Brookman Rodeo. Lunatic Heavin is joined by Calgary Stampede’s Disco Party and Pickett Pro Rodeo’s Boot Barn ...