In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers ...

McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of ...

Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love. Geared ...

To turn transactional rewards into meaningful loyalty, brands need to give as good as they get: making membership feel reciprocal and fair, choosing partnerships that genuinely add value, and adding a ...

On September 8, 2026, in Taiwan, Starbucks dropped its first-ever collaboration with Care Bears, bringing the spirit of caring and sharing to fans with the limited-edition “Cheers for Sharing!” ...